ABOUT ERIN

Erin Duffy felt the weight of the world on her shoulders. She and her Silicon Valley creative agency colleagues were on their way to pitch a Fortune 100 company, their biggest client. Losing the business could lead to massive layoffs. Something inside Erin flipped like a switch. She was “on” in a way that was reminiscent of her other career, as a stage singer and actor. In that role, she used storytelling to take her audience on a journey. Instead of PowerPoints and videos, her tools were stagecraft and song.

Erin Duffy felt the weight of the world on her shoulders. She and her Silicon Valley creative agency colleagues were on their way to pitch a Fortune 100 company, their biggest client. Losing the business could lead to massive layoffs. Something inside Erin flipped like a switch. She was “on” in a way that was reminiscent of her other career, as a stage singer and actor. In that role, she used storytelling to take her audience on a journey. Instead of PowerPoints and videos, her tools were stagecraft and song.

On this particular day, there was a collision between her two worlds. She didn’t even realize she was doing vocal warm-ups in the car until a coworker pointed it out. When it was time to present to the client, Erin veered away from the rote corporate presentation format. She was authentic, honest, open, and engaged in a way that connected with everyone in the room. Without consciously thinking about it, she had merged her proven storytelling craft that she had honed over two decades on stage, to deliver that day’s important pitch.

The client took notice of Erin’s sincerity and passioneven suggesting she take on the role of pitch person for every future meeting as the agency had landed the coveted business. A few years later, Erin began to feel unsettled. After 25 years in the creative communications industry, the cycles of boom and bust were becoming harder and harder to deal with. She had experienced the downside of mergers and acquisitions, but also the upside of transformation and growth. The industry had been good to her, but she had also lost touch with a part of herself during that journey. She wondered, “Is this all there is?

About Erin Duffy

A JOURNEY

Erin felt a calling to do something more. She recognized she’d reached a plateau. She wondered if there was a career opportunity where she could combine her acumen in business and her passion for a well told heartfelt story. She considered how these two equally important parts of who she now was could find center stage. With few discernable options and no one to guide her, Erin decided to heed her inner voice. She made the decision to leave her job and take a hiatus from her performing career. She was ready to explore the next chapter.

Erin reflected back on that big pitch meeting. What she had done differently that day was put herself into the story. She had used traditional storytelling architecture like she had during creative presentations in the past. But she intuitively drew from her own history and personal experiences. Doing so empowered her to show up authentically, without the mask of what the corporate world often expects. Her “a-ha” moment came when she realized she could guide others to do the same.

OUR MISSION

InspirationSQRD was born out of Erin’s desire to support individuals in renewing their own professional and personal growth through the discovery of their authentic voice and true aspirations. She coaches clients using a curated and guided journey of self-awareness told through personal stories. Participants learn how a well told, honest, and intimate tale creates an unbreakable bond with the audience.

Participants of InspirationSQRD’s core program—Rediscover Your Story—start by exploring their past. Erin believes that while every person has a history and a story, it is often lost or abdicated as they are absorbed into their career or the culture of their organization. She supports her clients in revealing what they may have lost touch with, helps them determine what could be brought forward, and guides them in creating a strategic yet intimate vision for their future. She challenges her clients to consider how their innate traits and behaviors have influenced their story, in both positive and negative ways and then works with them to tap into their inner wisdom, shift their story, and point towards a renewed narrative helping them align their passion with their mission.

Erin Duffy - Branding Session
Erin Duffy - Branding Session

THE POWER OF STORY

Erin believes our stories powerfully define us and are the catalyst to redefine our path. They form the basis for an inspirational voice that every charismatic and dynamic leader has nurtured, reinforcing that they are secure in where they came from and confident in where they are going. Our stories help us to become centered. Using them as our compass, we can navigate our lives and careers.

Theatre and musical stage productions she has performed in

100

Years working in Silicon Valley with Fortune 100 companies

30

% Irish gal, born on St. Patrick’s Day, favorite color green (obviously)

100

BEGIN WITH US

Discover your story and learn how when you do, it can open doors. InspirationSQRD will guide you to master the art of self-discovery through your wisdom and stories.

Story Telling